Ask Marketing Management Expert

1. Which group is experiencing the fastest population growth today?
o African Americans
o Asian Americans
o Caucasian Americans
o Hispanic Americans

2. What is the second stage of the consumer buying process?
o Purchase decision
o Buyer satisfaction
o Information search
o Evaluation of alternatives

3. When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?
o Lexicographic heuristic
o Elimination-by-aspects heuristic
o Indirect heuristic
o Conjunctive heuristic

4. Which other dimension is the VALS classification system based on besides consumer motivation?
o Consumer support
o Consumer beliefs
o Consumer retention
o Consumer resources

5. Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?
o Brand positioning bull's eye
o Competitive analysis
o Brand perceptual analysis
o Industry analysis

6. In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of?
o Dimension to
o Relationship to
o Value to
o Response to

7. Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service?
o Points-of-difference
o Brand reference
o Points-of-reference
o Points-of-parity

8. When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today's competitive market environment?
o Standard & Poor's
o Business associates
o Trade directories
o Internet

9. Which market is known as the invisible market segment?
o Caucasian American
o African American
o Hispanic American
o Asian American

10. How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics?
o Nine
o Two
o Seven
o Eight

11. Which of the following would consumers associate closely with a brand?
o Customer focuses
o Brand attitudes
o Points of reference
o Points-of-difference

12. Which term describes the diverse needs of many ethnic market segments?
o Multidiversity marketing
o Multicultural marketing
o Multifaceted marketing
o Mass marketing

13. What other dimension helps market segments be measurable, substantial, accessible, and differentiable?
o Reasonable
o Obtainable
o Functional
o Actionable

14. Which other factor does an organization's marketing strategy focus on: segmentation, targeting, and
o perceptual mapping
o positive marketing
o positioning
o possession

15. Which of the following marketing strategies does not concentrate on recognizing differences in customers' needs in the organization?
o Direct
o Concentrated
o Niche
o Undifferentiated


16. Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment?
o Segment acid test
o Marketing-mix strategy
o Needs-based segmentation
o Segment attractiveness

17. Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and
o create
o infuse
o inflate
o communicate

18. Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?
o Market membership
o Product membership
o Category membership
o Industry membership

19. Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables?
o Brand extensions
o Point-of-difference
o Brand cannibalizations
o Perceptual mapping

20. Which of the following do marketers use to give consumers a special reason for them to purchase a product or service?
o Value proposition
o Consumer response
o Value-added product
o Product demand

21. Which of the following do brand mantras attempt to define?
o Similarity to other brands
o Points of difference to other brands
o Brand equity
o Brand identity

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91364021
  • Price:- $25

Guranteed 24 Hours Delivery, In Price:- $25

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As