1. When was the last time you participated in a survey? How helpful do you think the information was you provided? How could the research have been done differently to make it more effective?

2. In your opinion is targeting minorities exploitative or is targeting minorities a sound business practice? Explain your position.

3. How is brand equity built? Describe 2 of your favorite brands.

4. Review the BMW case: Describe the pros and cons to BMW's selective target marketing? What has the firm done well over the years and where could it improve?

5. How can companies use packaging, labeling, warranties, and guarantees as marketing tools?

6. Colleges, universities, and other educational institutions can be classified as service organizations. How can you apply the marketing principles developed in this chapter to the University? Do you have any advice as to how they could become better service marketers?

7. In your opinion should national-brand manufacturers also supply private label brands? Explain why or why not.

8. Do you believe that great sales people are born or made....why?

9. It's been a pleasure having you in my class. I wish each of you much success!