1. When Wal-Mart customizes its merchandise store by store to meet shopper needs, it is practicing ________.

    a. social segmentation

    b. individual marketing

    c. psychographic marketing

    d. local marketing

    e. niche marketing

2. Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products or services at a lower price?

    a. more-for-less

    b. less-for-much-less

    c. all-or-nothing

    d. same-for-less

    e. more-for-the-same

3. Niche marketing offers smaller companies the opportunity to compete by focusing their limited resources on serving niches that may be ________ or ________ larger companies.

    a. unknown by; desired by

    b. too large; undesirable to

    c. unimportant to; overlooked by

    d. disappointed by; geographically far from

    e. unimportant to; desired by

4. When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________.

    a. segmenting

    b. concentrated marketing

    c. mass marketing

    d. market targeting

    e. differentiation