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1. When using SWOT to analyze internal enterprise capabilities, what impact do process limitations have on performance potential assessment? (200 words)

2. How is value chain analysis used to build competitive advantage? What role does analyzing customer needs play in shaping an effective value chain? (200 words)

3. How is a sustaining innovation different from a growth innovation? (200 words)

4. What is a disruptive innovation? What is a current example of a disruptive innovation? Why is it disruptive?

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