1. When the statements in a message contain full and unambiguous meaning, the message is said to be indirect.

True

False

2. By applying the FAIR test, you can avoid sending persuasive messages that manipulate others.

True

False

3. Which of the following is true of choosing attention-getters for persuasive messages?

For external persuasive messages, the primary means of gaining attention is demonstrating a business need.

Compared to external persuasive messages, there is more flexibility in choosing attention-getters for internal messages.

Issuing a challenge is a poor attention-getter and its use should be avoided in persuasive messages.

Posting a testimonial is a good attention-getter, which can be used for external messages.

The primary purpose of an attention-getter is to express gratitude toward the reader.

4. In business communication, by applying the FAIR test, you can avoid _____.

validation

depersonalization

manipulation

decentralization

reciprocation

5. Which of the following is most likely to help you reduce skepticism once you've described your solution?

Restating the need for the solution

Providing a strong rationale

Showing appreciation for your reader's views

Discussing positive points about your competitor's products

Agreeing with your readers objections