1. When the civil rights and women's movements were at their height in the 1970s, one often saw images on television of large groups of people marching with their arms linked together, chanting a movement slogan over and over. These behaviors set the stage for which one of the following?
moral panic among by-standers
law enforcement intervention
disinherited group action
increased group consciousness
2. Studies of the mass media reveal that there are differences in persuasiveness. Which one of the following is the most persuasive type of message?
face-to-face
video
podcast
written
3. According to the text, we may spontaneously resort to using stereotypes, under which one of the following conditions?
when we feel smug and self-important
when we are feeling very self-confident
when we are in a hurry
when somebody is blocking our goals
4. A state police force has set a height requirement of 5 foot 10 inches, for all officers. The requirement is not relevant to job effectiveness, and generally excludes social groups with shorter statures, including Hispanics, Asians, and women from the force. Such a requirement most clearly reflects which one of the following combinations?
racism and sexism
scapegoating and prejudice
stereotyping and discrimination
racism and prejudice
1. The 2008 presidential election was marked by record-breaking expenditures on various forms of persuasion by the nominee contenders, and the eventual candidates. Candidate websites with blogs, entries on FaceBook and other social media, print ads, television ads, live rallies, staged sound bytes, trips abroad, endorsement announcements, and e-mail campaigns by organizations supporting or against a particular candidate were all part of the dynamic.
With respect to the elements of persuasion, write one or two paragraphs on EACH of the following two factors: who is communicating AND channels of communication. Explicitly explain why and how these factors apply to the presidential case above.
2. In 2005, a group of white students organized a ghetto-themed party at one of the dorms at the University of Chicago. They called it the "Straight Thuggin Ghetto Party". Students were encouraged to wear baseball caps sideways, sagging jeans, and gold chains. The music of 50 Cent and Nelly was played while party-goers sipped beer from bottles in paper sacks. All attendees were white.
A huge campus-wide flap over the party followed. University administration, alarmed about race relations in a student population that is overwhelmingly white, condemned the party as an offensive parody of racial stereotypes of a certain segment of the area population. The 20 or so students who planned the party said it innocently had a 1990s theme.