1 when should a researcher use a probability sampling, Ask an Expert

Management Studies

1. When should a researcher use a probability sampling method rather than a nonprobability method?

2. Go to the Gallup Poll Organization's home page at www.gallup.com.

a. Several polls are reported on their home page. After reviewing one of the polls, outline the different phases and task steps of the information research process that might have been used in the Gallup Internet Poll.

b. Is the research reported by the poll exploratory, descriptive, or causal? Explain your choice.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92045594

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