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1. When selling paper products to a B2B market, the paper market would most likely be considered a(n) __________ market.

-horizontal

-normal

-escalated

-stair step

-vertical

2. When evaluating alternatives, consumers tend to use short-cuts to rank their choices by using:

-friends and family

-noncompensatory models

-gut-level instinct

-compensatory models

-swot matrixes

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92540192

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