1. When it comes to gathering market research on customers, most small companies tend to be:

a. as good at it as large companies. b. at a severe disadvantage in comparison to large companies. c. data rich, lots of facts, but information poor, little in a useful form. d. less effective at defining the research problem than larger companies.

2. Which of the following media account for the greatest portion of advertising expenditures?

a. Internet b. Radio c. Television d. Magazines