1. When in the process of finding a new marketing opportunity, which of the structural changes do you think are the most powerful? Which of the forces would you see as most compelling or the ones you likely would gravitate toward as the basis for your new venture? Why? Make a chart of plusses and minuses for each of the forces as the potential basis of a new venture (this chart can be a third page if necessary)

2. Complete the Entrepreneurial Exercise

1) How will the enterprise make money?

2) How will the enterprise create value?

3) For whom will the enterprise create value?

4) What is the enterprise's internal source of sustainable competitive advantage?

5) How will the enterprise position itself in the marketplace?

6) Where is the money?

7) Who has the money?

8) How do I get the money?

9) What do I need to provide to get the money?

10) How do I get it faster than anyone else?

11) How do I get it time and time again from the same customer?