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Management Studies

1. What would be the motivation for a researcher to consider a mixed-mode survey?

2. Indicate the differences between (a) in-home surveys, (b) mall-intercept surveys, and (c) in-office surveys. What do they share in common?

3. Why are telephone surveys popular?

4. Indicate the pros and cons of self-administered surveys.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92031934

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