1 what role does direct marketing have in a global companys, Ask an Expert

Management Studies

1. What role does direct marketing have in a global company's promotion mix? Name three companies that have successfully used direct mail or other forms of direct-response advertising.

2. Why are infomercials, sponsorship, and product placement growing in importance for global marketers?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92038765

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