1. What role does corparete reputation play within organizational perfomance and social responsibility?Develop a list of factors or characteristics that different stakeholders may use in assesing corparete reputation.Are these factors consistent across stakeholders? Why or why not?

2. Assume you have just become CEO at Coca-Cola. Outline the strategic steps you would take remedy the concerns emating from the company's board of directors, consumers,employees, business partners,governments, and the media. What elements of social responsibility would you draw from in responding to these stakeholders issues?

3. What do you think of Coca-Cola's environmental intiatives? Are they just window dressing,or does the company seem to be sincere in its efforts?