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1) What qualitative design seeks to study culture by identifying and analyzing the shared patterns and behaviors within a community?

A. Grounded Theory

B. Ethnography

C. Phenomenology

D. Narrative

E. Case study

2) What qualitative design seeks to describe the meaning for several individuals of their lived experiences of a concept or a phenomenon?

A. Grounded Theory

B. Ethnography

C. Phenomenology

D. Narrative

E. Case study

3) Which of the following is NOT a legitimate perspective for an observer collecting qualitative data?

A. Complete participant

B. Participant observer

C. Observer as participant

D. Complete observer

E. They are all legitimate perspectives

4) Which of the following is NOT a realistic level of measure in doing qualitative content analysis?

A. Word

B. Utterance

C. Concept

D. Syllable

5) What qualitative design generally uses both open coding and axial coding to develop theoretical codes or themes?

A. Grounded Theory

B. Ethnography

C. Phenomenology

D. Narrative

E. Case study

6) Which unit of analysis does not align to qualitative inquiry:

A. Studying the shared experience of several individuals

B. Studying the shared culture of a group

C. Studying the effects of drug delivered to one group and not another

D. Studying one or more individuals

7) This is the term for referring to the entire process of research from conceptualization to reporting:

A. Research study

B. Research sample

C. Research design

D. Research methodology

E. Research methods

8) Which of the following is NOT a common form of data in qualitative research?

A. Descriptive statistics

B. Interview transcripts

C. Word counts

D. Observational field notes

9) Which is of the following is NOT a method for validating a qualitative study?

A. Clarifying researcher bias

B. Cronbach's Alpha

C. Negative case analysis

D. Peer review or member checking

E. External Audits

10) This type of research leads toward researchers choosing between alternatives and making value-laden judgments of meanings, in an effort to challenge research, policy, and other forms of human activity:

A. Critical studies

B. Phenomenology

C. Grounded theory

D. Case study

 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9778701

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