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1. What promotional activities might Prince use to reach (a) recreational players and (b) junior players? By what criteria would these activities be measured? How would Prince Sports know if the activities were successful?

2. Because sales of Prince Sports in tennis-related products depends heavily on growth of the tennis industry, what marketing activities might it use in the United States to promote tennis playing? What marketing activities could it use to promote tennis playing in the Twin Cities?

Operation Management, Management Studies

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