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1. What organizational costs are there of differentiation strategies that do not exist for enterprises that pursue low-cost strategies? Why do they arise?

2. 'Low technology' sectors have innovated typically by adopting new technological solutions from innovators elsewhere. In markets such as eyesight testing, how far can small, independent providers adopt the same technologies to compete with the national chains? How can they compete more effectively in other ways?

Answer these two questions. Reconcile them using the textbook readings, personal experience, and research to develop an answer to the questions posed?

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