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1. What is the second step in the marketing? process? A. Identifying target customers B. Nurturing good customer relationships C. Implementing the marketing mix D. Identifying market needs E. Conducting market research and developing a marketing plan

2. Categories of B2B products include? ________________. A. brand licenses B. consumer products C. raw and processed materials D. individual services E. unsought goods and services.

Operation Management, Management Studies

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