1. What is the roles that a salesperson and the sales force perform in the marketplace.

2. Assuming the same situation, what concerns might you have about an outside firm selling tickets for your university from a sales call center in another location, perhaps even another state?

3. ACA prescribes minimum medical loss ratios in health plans to limit the percentage of premium revenue a health plan can use for administration, marketing, and profits. Explain how this utilization, of the lack thereof, and limitation will affect your hospital's marketing department. Further, discuss the role managed care is expected to play under the ACA.