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1. What is the difference between data mining and micromarketing?

2. Give an example of micromarketing.

3. Describe five ways in which companies may use a database.

4. Explain why you think Target's use of its database information in Marketing Research Insight 5.1 is ethical or not ethical.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92029907

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