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Management Studies

1. What is the central problem in the marketing of services?

2. How do customization and standardization differ and how are they related?

3. Explain the term "customer integration."

4. What effects do market and industry standards have on the buying behavior of buyers and on the marketing activities of suppliers?

5. What does the "order-penetration point" mean and, if it changes, what consequences does it have for a product or service supplier?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91592877

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