1 what is integrated marketing communication what are, Ask an Expert

Management Studies

1. What is integrated marketing communication? What are multichannel promotional strategies? Why is word-of mouth communication so important?

2. Describe the traditional communication model.

3. List the elements of the promotion mix and describe how they are used to deliver personal and mass appeals.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92040328

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