1. What is ethnocentrism? Does it aide or impede global business success? What is a self-reference criterion? Does it aide or impede global business success? Use a real world example to explain your answer. How are the self-reference criterion and ethnocentrism related?

2. Every American company is international. Explain.

3. What are the major barriers to international trade? Use real world examples to explain your answer.

4. One cannot understand today's culture and attitudes without understanding Geography and History. Use your understanding of geography and history to explain one of the following:

1. American success as an economic power.
2. Chinese leadership is wary of foreign influence in general, and religious influence in particular.
3. The Japanese have strong loyalty towards their company and make decisions by consensus.

5. Culture impacts human beings from birth to death. Explain. Use real world examples to explain your answer.

6. Culture's influence is pervasive. Yet we are all human and as such have more similarities than differences. List the similarities that humans share regardless of culture.

7. What are cultural Imperatives, Electives, and Exclusives. Use real world examples to explain your answer.

8. The ideal political environment for a multi-national is stable and friendly. What are the five main causes of instability. Use real world examples to explain your answer.

9. Discuss the various political sanctions. Empirically, which is most effective: sanctions or exchange (engagement)? Use real world examples to explain your answer.

10. What are the advantages and disadvantages of indirect channels of distribution?

11. What are the advantages and disadvantages of direct channels of distribution?

12. What are the advantages and disadvantages of a wholly owned subsidiary?

13. What are the advantages and disadvantages of a Licensing agreement to the Licensee?

What are the advantages and disadvantages to the Licensor?

14. What is big data? List 5 common sources of big data. What are the advantages of using big data to a marketer? Give a real world example of someone using Big Data to achieve these advantages.

15. What are the 10 keys to adapting to cultural differences?