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1. What is an example of a situation in which a pilot study was not used and could have perhaps improved the outcome of an effort to innovate?

2. Jeremy Moon, the founder of Icebreaker, is committed to having his company embrace "ethical business practices". Identify some of those ethical business practices. Are you surprised that they produce their products in China?

3. When is it appropriate to let your morals guide your actions? Why?

Operation Management, Management Studies

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