1. What is a simple way to engage in international marketing?
Licensing
Travel abroad
Communications
Cultural attainment
2. Companies are pursuing which objective when they start with prices high and slowly drop them over time?
Market skimming
Market tactics
Focusing on market share
Market pricing
3. Which strategy uses the manufacturer's advertising, promotion, and other forms of communication to persuade consumers?
Push strategy
Upward strategy
Pull strategy
Downward strategy
4. What type of distribution places the goods or services in as many outlets as possible?
Exclusive distribution
Marketing distribution
Selective distribution
Intensive distribution
5. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?
Loosening agreements
Promising agreements
Marketing agreements
Tying agreements
6. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
Market skimming
Target pricing
Sensitive pricing
Market-penetration pricing
7. What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
Compensation deal
Free trade
Offset
Barter
8. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
Horizontal marketing system
Conventional marketing system
Vertical marketing system
Rectangular marketing system
9. What takes place when dealers purchase some or all of a product line?
Full-line forcing
Forcing by brand
Half-line forcing
Part-line forcing
10. What mode of entry is it when local and foreign investors share ownership and control?
Direct investment
Joint venture
Foreign investment
Sole proprietor
11. When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
price adaptation
trade agreements
buyback arrangement
free trade agreements
12. Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
Downward strategy
Push strategy
Pull strategy
Side pull strategy
13. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?
Rectangular marketing system
Vertical marketing system
Triangular marketing system
Horizontal marketing system
14. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
negative current profit
break-even current profit
lowest current profit
maximum current profit
15. Which companies have launched a website without any previous existence as a firm?
Pure-click companies
Employee-centered companies
Customer-centered companies
Brick-and-click
16. Which marketing system is another channel development in which two or more companies put together resources to exploit an
emerging market opportunity?
Vertical marketing system
Conventional marketing system
Strategic marketing system
Horizontal marketing system
17. Which type of distribution relies on some intermediaries willing to carry a particular product?
Strategic distribution
Marketing distribution
Selective distribution
Planned distribution
18. What is an ultimate form of foreign involvement?
Foreign trade
Foreign investment
Direct investment
Direct ownership
19. What type of system does a firm employ to decide about the most critical decisions management faces?
Advertising strategic system
Pulling system
Marketing channel system
Pushing system
20. When the number of intermediaries are severely limited, this means an
inclusive distribution
exclusive distribution
strategic distribution
marketing distribution
21. What form describes a buyer and seller directly exchanging goods with no money and no third party involved?
Barter
Auction
Offset
Sale