1. What is a business?

2. There are different types of business. Choose two types of business from the following list:

o publicly traded profit-oriented businesses

o government organizations

o not-or-profit organizations

o service organizations

o Partnerships.

Give an example of the following for each type of business:

o a business for each type

o the products/services it provides

o three key performance indicators that would determine its success

o How information technology could be used to increase its competitive advantage.

3. In the case on McCain, identify three different stakeholder groups that are affected by the business decisions that McCain makes and describe how each might be affected?

4. Using Porters Five Forces and SWOT Analysis where do you think that McCain's competitive advantage is most at risk?