1. What has been the financial impact of the transportation industry at an industry and organizational level?

2. Describe briefly and in your own words the Coca-Cola brand.

3. By considering the textbooks example for risk and impact, the expense is less when in drafting because there is less cost when developing the idea, than there is when needing to alter the mechanics of the project due to error. If an error is found near the completion of the project, it may alter the entire project. Can you think of an example where this would happen?

4. Finally, not all risks are threats, some are opportunities. Opportunities could be leveraged. Which of these terms best describe your actions and why?