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Management Studies

1. What forms of interpersonal communication besides language can be used in personal selling?

2. How do target-market characteristics determine which promotional methods to include in a promotion mix? Assume that a company is planning to promote a cereal to both adults and children. Along what major dimensions would these two promotional efforts have to differ from each other?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92058519

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