1 what facilitated octopuss sale of the personal details of, Ask an Expert

Management Studies

1. What facilitated Octopus's sale of the personal details of its customers without seeking their permission? Should a brand be allowed to do that?

2. How has this scandal affected the brand? With the growth of electronic transfers of cash, the market is likely to grow; should there be tighter controls?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92044616

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