1. What does the brand consist of?
1.1 What has is done so far?
1.2 How effective has it been?
1.2Conduct primary & secondary research to analyse (at least) the following:
• Brand awareness
• Points of difference
• Brand elements
• Marketing program
• Brand leveraging
• Brand extensions (present and future)
2. What can Banyule DigiDECL do to educate more people about the benefits of co-working and attract more membership? What can they do to clearly convey their point of difference? (Amy)
- Give Brand Element recommendations; Brand Awareness recommendations; Business Practices recommendations...... Don't like their brand name or logo? - Suggest a new one! How should the rebranding strategy be implemented? How should they market the co-working space and supporting services? Should they offer any refreshment activities for members (a pool table, table tennis...)? Please keep in mind, your recommendations need to support the marketing objectives, and all brand elements need to be consistent.