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1. What does it mean to screen a venture opportunity?

2. Class, below is financial information for four (fictional) ventures: Macintosh Apple Dole Pineapple After-tax Profit Margins 7.5% 12.5% 18% 23% Asset Turnover 1.5 X 0.75 X 2.5 X 3.0X Please calculate the return on assets for each of these companies.

3. What does a potential lender look for in a business plan? Is it different from what an investor would look for?

4. What is the most important component of business plans to investors? Why is this important for entrepreneurs to understand?

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