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Management Studies

1. What dimensions are used to segment business markets?

2. What is a market segment profile? Why is it an important step in the target-market selection process?

3. Describe the important factors that marketers should analyze to evaluate market segments.

4. Why is a marketer concerned about sales potential when trying to select a target market?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92058807

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