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1. What challenges might arise with design thinking? Do you think this methodology would be easy for any organization to adopt? Why or why not? What would need to be in place for it to happen successfully?

2. A difference between paid media and earned media is that unlike paid media, earned media:?

A. ?is based on the traditional advertising model.

B. ?requires a brand to purchase media space.

C. ?is created when people talk and share content on social media.

D. uses display advertising on Web sites for promotion.

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