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1. What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches.

2. After having discussed the challenges of new product launches, how has technology assisted in the effort? Report on at least 3 situations in which technology supports the marketing effort.

3. Legal and ethical implications loom large in today’s business environment. Describe selected challenges using examples of at least 3 legal/ethical faux pas in marketing that hit the media.

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