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1. What are the key decisions that Andrew Mason has made during Groupon's brief history? How have these decisions influenced Groupon's evolution as an Internet-based business?

2. How, if at all, has creativity and intuition played a role in the decisions to found and rapidly expand Groupon?

3. Suppose that you think the market for group-based online coupons has great potential, and that you desire to enter the competitive fray. What factors would you consider in making a decision on whether or not to become a Groupon competitor?

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92547369

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