1. What are the four marketing management functions?

2. What is a “new product?”

3. What is customer equity? Should it be high or low?

4. What is the difference between a microenvironment and a macroenvironment?

5. What is the difference between a point of difference and point of parity?

6. What is the difference between an industry and a market?

7. What is the most important element of the marketplace?

A. the customer

B. the product

C. the location

8. What type of demand would a consumer be experiencing if they only buy products on a seasonal basis, such as a winter coat that they would only buy when the weather gets cold?

9. When Tide visited neighborhoods affected by natural disasters such as hurricane Sandy or Hurricane Katrina, this was an example of _________ _____________ marketing.

10. When a company is segmenting a market it is determining the potential markets for a company. When it selects the market with the greatest opportunity, it is called market __________.

11. When a company turns it’s marketing strategies into actions, it is called market __________.

12. Who are the competitors? What are the competing companies to watch closely? These questions determine a brand’s competitive frame of ____________.

13. With __________ advertising. messages are marketed to the consumers without them knowing.

14. ____________ buying behavior refers to the buying behavior of consumers.

15. ____________ buying behavior refers to the buying behavior of businesses.