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1. What are the different types of advantage that a firm can develop over its competitors?

2. What are the risks associated with the development of each of these types of advantage?

3. What steps can a firm take to manage innovation?

4. What factors can contribute to the development of an entrepreneurial culture?

5. What are the key benefits and risks of expanding into international markets?

6. How would you differentiate between the different types of strategies for such expansion?

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