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Management Studies

1. What are the characteristics of a good focus group moderator? What is the purpose of a moderator's guide?

2. Why is it important to have 6 to 12 participants in a focus group? What difficulties might exist in meeting that objective?

3. Why are the screening activities so important in the selection of focus group participants? Develop a screening form that would allow you to select participants for a focus group on the benefits and costs of leasing new automobiles.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92045543

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