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1. What are some potential ways that firms and managers can overcome the problems inherent in creating marketing plans?

2. Identify the competitive advantage strategies and explain why most firms pursue only one of these strategies.

3. Identify five different target-marketing strategies.

4. Identify the main elements of the 5W model for customer analysis.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92507230

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