1. What are some of the things you can do as a CEO to help reduce the incidence of medical errors? Hint: Remember the root causes of incidents. Please provide examples

2. With the elevation of the role, is Human Resources in a strong position to support the strategic actions of the organization and support the human capital that make up the workforce?

3. Perform an environmental analysis (that we discussed in class) to evaluate the U.S. cold cereal category. Discuss the importance of each factor (to that industry) and indicate which factors are most important / relevant (to that industry). Support your points with logic and marketing principles (where they apply).