1. What affect does a successful employee engagement strategy have on the workplace?

2. In making cheese, companies test milk for somatic cell count to prevent diseases. They also test for bacteria to determine how clean the milk is, and perform a freezing-point test to see whether the milk was diluted with water. Final cheese products are subjected to tests for weight, presence of foreign elements or chemicals, and for taste and smell. What customer-related measure might interlink with these internal measures?

3. Successful event planning typically results in generating revenue for an organization. Research jobs within the sports management industry and share two to three examples of how revenue generation is required in various positions.