1 what actually happened to bnj look it up ben and jerry, Ask an Expert

Management Studies

1. What actually happened to BNJ? Look it up! Ben and Jerry growth in sales suffered a financial loss in 1999, but the company is somewhat stable. Ben and Jerry suffered a loss in profit in 1994, however Ben and Jerry had improved after 1994. Ben and Jerry still has a sturdy position in the market and the ability to secure long-term future profit.

2. From your answer to #5, you will know that BNJ could be impacted by the recent Kraft-Heinz bid to purchase Unilever. In addition, Warren Buffett is involved, since he was instrumental in negotiating the merger of Kraft and Heinz! Unilever immediately rejected the $143 billion cash-and-stock offer as too low. Using the techniques of the Buffett and/or BNJ cases, or by reference to an analysis in the financial press, what would be a fair price for Unilever?

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Operation Management, Management Studies

Category:- Operation Management
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