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1. Using your selected company, (1) define the following matrixes:

  • SWOT- Strength, Weaknesses, Opportunities, & Threats
  • BCG- Boston Consulting Group
  • IE- Internal/External
  • QSPM- Quantitative Strategic Planning Matrix

2. State their purpose, (3) advantages, and disadvantages of each matrix above. (4) Which do you think are the strongest of these? Why?

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