1. Using your first-hand experience with a group of people is which of the following methods of audience analysis?
a. speculation
b. direct observation
c. inference
d. data collection
e. none of the above
2. Using information that is known about a particular group of people and making a prediction about how they will react to a topic is which of the following methods of audience analysis?a. speculation
b. direct observation
c. inference
d. data collection
e. none of the above
3. To determine the values of an audience, which of the following instruments would be most useful?
a. a questionnaire with open-ended questions
b. a Likert style questionnaire
c. a basic questionnaire
d. an ordered categories questionnaire
e. none of the above
4. To determine where audience members stand on a particular issue, which of the following instruments would be most useful?
a. a basic questionnaire
b. a questionnaire with open-ended questions
c. a Likert style questionnaire
d. an ordered categories questionnaire
e. none of the above
5. Darren wants to know whether his audience members believe in God prior to his speech on prayer in schools. He is likely to conduct a(n)
a. demographic analysis
b. psychological analysis
c. interest and knowledge analysis
d. situational analysis
e. multicultural analysis
6. If you find a source that contradicts your specific purpose statement, what are you supposed to do with it?
a. change your topic
b. bring it up during your speech but gloss it over
c. mock it in your speech
d. keep it and look for counter evidence
e. ignore it
7. If you were doing a speech on the current impact of the health care reform legislation, which of the following would be the best source of information?
a. card catalogs
b. reference books
c. books
d. full text databases
e. periodicals
8. If you were doing a speech on German WWII tanks, which of the following would be your best source of information?
a. books
b. periodicals
c. full text databases
d. card catalogs
e. reference books