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1. Using the internet, visit the tourism website of a state of your choice. Describe the best target market of the state. Discuss your analysis. It should be based on Table 8-1 in your textbook. Analyze any travel data or information provided by the website regarding traveler attitudes or trends in traveling. Provide discussion of the target market, and support your choice based upon the text and research data from the website.

2. Discuss how this organization has positioned itself based upon its branding. Do not forget to look at photos, text, and other clues.

Your assignment should be at least one page in length. All sources used, including the textbook, must be cited and referenced according to APA style. Additionally, remember to reference the tourism website of the state selected.

Operation Management, Management Studies

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