1. U.S. resident accounted for over 75 percent of cruise ship passengers, and U.S. ports had 8 million passengers leaving on cruises in 2004. The growth in cruise travel was phenomenal after the terrorist attacks on September 11, 2001. According to a situational analysis, this event created an ______ for the industry.

a. internal strength

b. internal weakness

c. internal threat

d. external weakness

e. external opportunity

2. Health Canada prepared a revised Food Guide to reflect the evolving cultural profile of the country, from ethnic diversity and the aging population to changing family structure and increased home and work pressures. The aim of the new 2006 guide, which would replace the version written in 1992, was to provide “all Canadians with a vast array of food selections that broadens and enhances their healthy food choices.” There is a potential for the creators of the new Food Guide to assume they have reached all of the important audiences in a language that everyone can understand. This assumption reflects:

a. one of the pitfalls of planning

b. why benchmarking is often ineffective

c. the need for rules and regulations

d. the importance of distal goals

e. the need to welcome mission statement modification