1) Top managers utilize the BCG matrix to answer what question?
2) Draw and label the BGC Matrix?
3) Provide examples of the BGC Matrix and what it means for international marketing?
4) Media managers utilize Porter's strategy to answer what question?
5) Complete the following table:
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Porter's Strategy
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Product/Services
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6) Provide examples of Porter's strategy and what it means for international marketing?
7) In a table format, provide examples of how product and/or services may be impacted by the international external environment?
8) Top Level of Managers should attempt the following question_______________ and they should use the _____________ to assist in answer the question.
9) Middle Level if Managers should attempt the following question _____________________ and they should use the ______________ to assist in answer the question.
10) Complete and explain (with examples) the following table:
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Competitive Strategies
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Product Strategies
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Examples
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11) Complete the following table and explain.
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Products/Services
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Place/Distribution
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Price
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Promotion
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Political/Legal
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Economic
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Social/Culture
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Technology
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Products/Services
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Place/Distribution
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Price
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Promotion
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Suppliers
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Customers
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Competitors
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Special Interest Groups (SIGS)
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International Organizations
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Regional Groupings
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Regulatory Agencies
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12) In a table, explain how the external environment might influence the distribution of a product or service.
13) List your five top current events for international marketing and explain how the fit with the external environment?
14) Select an industry and then provide an explanation the value chain of the selected industry. Be specific.