1 to encourage the trial the marketing team spent 50 of its, Ask an Expert

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1. To encourage the? trial, the marketing team spent? 50% of its marketing budget on couponing and another? 30% on sampling during which phase of the new product development? process?

a. commercialization

b. Idea generation

c. concept testing

d. test marketing

e. business analysis

2. In a _______ supply chain, none of the participants has any control over the others.

A. conventional

B. corporate

C. contractual

D. cooperative

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92024302

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