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1. Tina saw an elegant handbag while browsing through an e-commerce web site and immediately purchased it. A day later, she noticed that the bag was available at a 50% discount. She now regrets her impulsive purchase as she could have brought it at a lower price if she waited. In the context of postpurchase behavoir, Tina's action in this scenario are an example of

a. need recogniiton

b. cognitive dissonance

c. selective exposure

d. subliminal perception

2. Damient wants to buy the latest model of a cofeemaker. He reads up on the advantages of the product but chooses ot ignore the one disadvantaege that could make the coffeemaker malfunction. Such behavoir is an example of

a. subliminal perception

b. stimulus generaliztion

c. selective distortion

d. selective retention

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92280005

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