1. Through marketing research, General Mills discovered that extending the black bowl beyond the package’s edge better communicated the product’s convenience. This change in packaging is an element of Warm Delights’ ____________.

A) product strategy

B) price strategy

C) promotion strategy

D) place strategy

E) penetration strategy

2. The launch of a new consumer product can cost a firm tens of millions of dollars. Securing the financial as well as the human resources for the launch of a new product happens during the _______ phase of the strategic marketing process.

implementation

planning

evaluation

segmentation

targeting