1. this approach to pricing, in which the price charged to the customer or client is set to cover what it costs the organization to produce or provide it, is called:

cost-oriented pricing.

value-based pricing.

competition-oriented pricing.

price discrimination.

2. in the mid-20th century, an increasingly competitive economic environment led to a new approach to marketing in the business world, one reflecting a:

product mind-set.

volunteer mind-set.

competitive mind-set.

sales mind-set.

3. For many people, marketing is still synonymous with ________ , and they may see it as something possibly inconsistent with the values and the culture of the nonprofit sector.

the financial sector

dishonesty

sales

New York executives

4. Communicating a message requires tailoring it to both one-way communication and two-way communication, and _________ is essential

brevity

detail

colorful language

an appeal to the audience’s emotions

5. These patterns of past behavior can divide people into identifiable groups

Segmentation

Behavior discrimination

Demographic variables

Behavioral measures

6. Charitable nonprofits must report their lobbying expenses on:

their website

their statement of functional expenses.

Form 990

Form 5768

7. A nonprofit organization may spend only one fourth as much on grassroots lobbying as on direct lobbying, and there is an overall cap of:

$500,000.

$1 million.

$1.5 million.

$2 million

8. _____     have been at the forefront of every important social change in the United States from the beginning of the nation

Women

Students

Politicians

Nonprofits

9. The board of directors of a nonprofit organization are studying the political platforms of state legislators to identify politicians who may favor the nonprofit’s mission. The board is applying which best practice of program advocacy?

Forming a coalition

Undertaking grassroots lobbying

Understanding the legislative process

Indirect advocacy